Analytical management approaches can support the optimization of business processes and product strategy design and implementation with profitability as a key target. Gathering data on consumer behavior and developing reliable forecasting models are the first steps. …

During the pandemic, the rebalancing of the significance of each demand channel (e-commerce, brick-and-mortar, etc.) stressed supply chains all over the globe and companies learned they need a viable crisis-resilient inventory optimization plan to adjust cash and execute plans quickly for on-time delivery. Setting effective management of inventory can mean…

The global supply chain as we know it has been exposed to its weaknesses in the recent past — whether because of a never-before/seen global pandemic, surging e-commerce demand or dynamic labor and social fabric, the challenges we are currently facing seem insurmountable and overwhelming. This combination of factors has…

The growth in popularity of online shopping — especially during the pandemic — and the increase in the number of online retailers means consumer goods companies must adapt their marketing and sales strategy to incorporate this growing way of selling. Companies previously relied on securing shelf space at eye-level or…

Let’s start from common ground: you have a business challenge for which you are presented with one of two evils: See all your budget crunched by the proposal of a highly customized tool that ends up delivering far below what it set out to, whose rollouts are desperately slow and…

Have you ever participated in a fancy analytical project, that promised a complete business revolution, but ended in a deception? You should know that you are not alone. According to a recent survey by the MIT Sloan Management Review, in which more than 3000 managers were contacted, the number of…

The annual value to be unlocked by the different analytical techniques is projected to be around $9.5 trillion to $15.4 trillion. Such figures show the tremendous impact that the advanced use of data can bring to businesses, from traditional business intelligence to the application of analytical methodologies to discover deeper…

The pandemic has put to light some limitations of current data-driven decision making in retail. Past is no longer enough to predict the future. New alternative external data streams (such as the voice of the customer in social media) must be coupled with internal sources. The increasing uncertainty in demand…

Not being able to deliver the items that customers demand when they demand them has been a long-time struggle for retailers. In online grocery retail, this issue is magnified. …